Robin Croft

Business, Management and Accounting · Social Sciences

11h-index561citations33works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Digital Marketing and Social Media(5), Technology Adoption and User Behaviour(3), Cosmology and Gravitation Theories(3), Securities Regulation and Market Practices(3)

Publications33 total

Black hole spectroscopy and nonlinear echoes in Einstein-Maxwell-scalar theory
arXiv (Cornell University)·2024Open Access
Unequal-mass boson-star binaries: Initial data and merger dynamics
arXiv (Cornell University)·2022· 2 citedOpen Access
The Gravitational Afterglow of Boson Stars
arXiv (Cornell University)·2022Open Access
Local Continuity of Angular Momentum and Noether Charge for Matter in General Relativity
arXiv (Cornell University)·2022Open Access
A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media
ACR North American Advances·2018
Marketing in a time of toxic leadership
Qualitative Market Research An International Journal·2016· 37 cited
Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties
Journal of Political Marketing·2014· 25 cited
Project management maturity in the age of big data
International Journal of Managing Projects in Business·2014· 39 cited
They Come over Here … 300 Years of Xenophobic Propaganda in England
Journal of Political Marketing·2014
Ostensible demarketing: the power of prohibition
2013
Using Social Media in Business-to-Business Marketing
University of Hertfordshire Research Archive (University of Hertfordshire)·2013· 4 citedOpen Access
Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012
Journal of Marketing Management·2013· 29 cited
The use of social media in B2B marketing and branding: An exploratory study
Journal of Customer Behaviour·2012· 158 cited
Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age
University of Hertfordshire Research Archive (University of Hertfordshire)·2012
The veneration of relics at Glastonbury Abbey in the middle ages
University of Bedfordshire Repository (University of Bedfordshire)·2012· 3 cited
We Have the Technology : An Exploratory Study of B2B Social Media Branding
University of Hertfordshire Research Archive (University of Hertfordshire)·2011
Markets, music and all that jazz
European Journal of Marketing·2011· 23 cited
Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior
Journal of Political Marketing·2009· 33 citedOpen Access
Neuro‐linguistic programming techniques to improve the self‐efficacy of undergraduate dissertation students
Journal of Applied Research in Higher Education·2009· 14 cited
And did those feet? Getting medieval England “on-message”
Journal of Communication Management·2008· 11 cited
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Frequent Co-authors

Dianne Dean(5), Krzysztof Kubacki(5), Ross Brennan(4), Clive R. Boddy(3), Heather Skinner(2), Tamara Evstafyeva(2), Ulrich Sperhake(2), Thomas Helfer(2), Miren Radia(2), Bo-Xuan Ge(2), Eugene A. Lim(2), Lindsay Cutts(2), Nigel Williams(1), Nicole Ferdinand(1), Helen R. Woodruffe(1), Christopher Pich(1), Trevor Hartland(1), Corinne Pentucci(1), Deanna Durbin(1), C. Chadderton(1)