Douglas Hausknecht

University of AkronUnited States

Business, Management and Accounting · Social Sciences

9h-index776citations24works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(3), Digital Marketing and Social Media(3), Innovation and Knowledge Management(2), International Business and FDI(2)

Publications24 total

Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
European Business Review·2013· 24 cited
Management Decision·2013· 19 cited
Invacare Says, Yes, You Can! to Customers Worldwide
2011
Human Subjects Issues in International Consumer Research
2008
Integrated marketing communication
Medical Entomology and Zoology·2007· 92 cited
Praeger eBooks·2007
International Journal of Internet Marketing and Advertising·2006· 3 cited
Market Diversity and Targeting
2005
Psychology and Marketing·2000· 312 cited
Psychology and Marketing·2000· 41 cited
Royal Appliance Manufacturing Company: Dirt Devil
1999
The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·1999· 14 cited
"After I Had Made the Decision, I...: " Toward a Scale to Measure Cognitive Dissonance
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·1998· 57 cited
I think, Therefore I Am...Queasy: Cognitive and Emotional Concepts of Dissonance
1997
Early Childhood Education Journal·1996· 3 cited
A Longitudinal Study of the Use of Children in Magazine Advertising
ACR Asia-Pacific Advances·1996· 1 cited
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Frequent Co-authors

Jill Sweeney(3), Geoffrey N. Soutar(3), Deborah Owens(2), Bruce D. Keillor(2), Naveen Jain(2), J. B. Wilkinson(2), George E. Prough(2), Danny L. Moore(1), Kanchana Thamodaran(1), Lester W. Johnson(1), Somnath Lahiri(1), Debmalya Mukherjee(1), R. Stephen Parker(1), Nancy Loeb Jacobs(1), Tomasita M. Chandler(1), Jeffrey C. Dilts(1), William J. Hauser(1), JESSICA KOCAJ(1), DOUGLAS R. HAUSKNECHT(1), Paulette K. Polley(1)