University of Akron — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(3), Digital Marketing and Social Media(3), Innovation and Knowledge Management(2), International Business and FDI(2)
Publications24 total
Frequent Co-authors
Jill Sweeney(3), Geoffrey N. Soutar(3), Deborah Owens(2), Bruce D. Keillor(2), Naveen Jain(2), J. B. Wilkinson(2), George E. Prough(2), Danny L. Moore(1), Kanchana Thamodaran(1), Lester W. Johnson(1), Somnath Lahiri(1), Debmalya Mukherjee(1), R. Stephen Parker(1), Nancy Loeb Jacobs(1), Tomasita M. Chandler(1), Jeffrey C. Dilts(1), William J. Hauser(1), JESSICA KOCAJ(1), DOUGLAS R. HAUSKNECHT(1), Paulette K. Polley(1)