Liz Thach

Sonoma State University — United States

Business, Management and Accounting · Social Sciences

22h-index2.0kcitations56works0.02yr avg
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Research Topics

Wine Industry and Tourism(41), Horticultural and Viticultural Research(25), Fermentation and Sensory Analysis(10), Digital Marketing and Social Media(8), Culinary Culture and Tourism(7)

Publications56 total

Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship
International Journal of Wine Business Research·2023· 11 cited
Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations
International Journal of Wine Business Research·2020· 93 cited
Understanding eWinetourism Practices of European and North America Wineries
Gastronomy and Tourism·2020· 18 cited
Luxury wine: analyzing motivations of luxury wine buyers in the US market
Applied Studies in Agribusiness and Commerce·2019· 8 citedOpen Access
Using social media for consumer interaction: An international comparison of winery adoption and activity
Wine Economics and Policy·2018· 60 citedOpen Access
Core tensions in luxury wine marketing: the case of Burgundian wineries
International Journal of Wine Business Research·2018· 16 cited
A brief history of American winemaking
2018
The amazing resilience of wine grape vineyards
Wine Economics and Policy·2018· 5 citedOpen Access
Wine Tourism in Burgundy, France: An Analysis of Marketing Practices
Tourism Review International·2018· 12 cited
Exploratory wine consumer behavior in a transitional market: The case of Poland
Wine Economics and Policy·2018· 22 citedOpen Access
Will wildfires leave lasting economic scars on California’s vital wine country?
2017
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Wine Economics and Policy·2017· 51 citedOpen Access
Analyzing German winery adoption of Web 2.0 and social media
Journal of Wine Research·2016· 25 cited
Exploring the impact of social media practices on wine sales in US wineries
Journal of Direct Data and Digital Marketing Practice·2016· 47 citedOpen Access
EMERGING ISSUES IN WINE TOURISM
Apple Academic Press eBooks·2016· 2 cited
Current Status of Global Wine Ecommerce and Social Media
Palgrave Macmillan US eBooks·2016· 12 cited
Successful Social Media and Ecommerce Strategies in the Wine Industry
Palgrave Macmillan US eBooks·2016· 20 citedOpen Access
Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany
Palgrave Macmillan US eBooks·2016· 3 cited
Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices
Wine Economics and Policy·2015· 20 citedOpen Access
Variety seeking by wine consumers in the southern states of the US
International Journal of Wine Business Research·2015· 42 cited
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Frequent Co-authors

Janeen E. Olsen(13), Gergely Szolnoki(4), Tom Atkin(3), Dani Kolb(3), Steve Charters(2), Steve Goodman(2), Terry Lease(2), Steve S. Cuellar(2), Lucie Sirieix(2), Larry Lockshin(2), Laurence Cogan-Marie(2), Michelle Renée Mozell(1), Linda I. Nowak(1), Thomas Atkin(1), Sam Riewe(1), Angelo A. Camillo(1), Natalia Velikova(1), Caroline Ritchie(1), Joanna Fountain(1), Tim H. Dodd(1)