Social Sciences · Social Sciences
4h-index353citations5works0.02yr avg
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Research Topics
Survey Methodology and Nonresponse(2), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1), Survey Sampling and Estimation Techniques(1), Health, Medicine and Society(1)
Publications5 total
Deep Blue (University of Michigan)·2006Open Access
Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention
ACR North American Advances·1981· 212 cited
Journal of Marketing Research·1978· 84 cited
Journal of Marketing Research·1978· 43 cited
Frequent Co-authors
Wesley H. Jones(2), Richard L. Oliver(1), Robert Kadens(1), Melvin Prince(1)