Hamburg Port Consulting (Germany) — Germany
Business, Management and Accounting · Social Sciences
4h-index113citations9works2.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(5), Corporate Governance and Management(3), Consumer Market Behavior and Pricing(3), Wine Industry and Tourism(3), Marketing and Advertising Strategies(2)
Publications9 total
Journal of Brand Management·2025· 2 citedOpen Access
Choice-Based, Brand-Anchored Conjoint (CBAC): A New Method for Measuring Brand Image
2014
Schmalenbach Business Review·2013· 2 citedOpen Access
Cities·2012· 90 cited
From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image
2012
Gabler Verlag eBooks·2007· 4 cited
Frequent Co-authors
Oliver Schnittka(6), Henrik Sattler(6), Felix Eggers(2), Sebastian Zenker(1), Björn Höfer(1), Carina Lorth(1), Kosmo Karantonis(1)