University of Southern Denmark — Denmark
Business, Management and Accounting · Social Sciences
1h-index2citations1works2.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Consumer Market Behavior and Pricing(1), Consumer Retail Behavior Studies(1)
Publications1 total
Journal of Brand Management·2025· 2 citedOpen Access
Frequent Co-authors
Oliver Schnittka(1), Mario Farsky(1), Henrik Sattler(1)