Meredith Lawley

University of the Sunshine Coast — Australia

Health Professions · Health Sciences

22h-index1.6kcitations121works0.82yr avg
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Research Topics

Health, Medicine and Society(35), Hermeneutics and Narrative Identity(35), Aging, Elder Care, and Social Issues(35), Consumer Behavior in Brand Consumption and Identification(20), Digital Marketing and Social Media(14)

Publications121 total

Training clients in digital marketing: The key to a feel-good B2B relationship with SMEs
Industrial Marketing Management·2025· 2 citedOpen Access
A Scoping and Theoretical Review of Joy in Leadership in the Nonprofit Sector
Journal of Public and Nonprofit Affairs·2024Open Access
Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective
Australasian Marketing Journal (AMJ)·2024Open Access
A Conceptualization of a Joyful Leadership Style
Research on emotion in organizations·2024· 1 cited
Collective entrepreneurship and sustainable innovation: case Studies of regional Australian agribusinesses
Journal of Small Business & Entrepreneurship·2023· 2 cited
Fan Sponsor Acceptance: So, You Want to Join Our Sports in-Group?
Services Marketing Quarterly·2022· 2 cited
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective
Journal of Marketing Management·2022· 31 cited
Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill
Australasian Marketing Journal (AMJ)·2021· 4 cited
Communication channel efficiency across the early lifecycle stages of a brand
Journal of Strategic Marketing·2021· 2 cited
Influencing Unplanned Discretionary Purchases Through Shopper Marketing: An Exploratory Field Study of Australian Oysters
Journal of International Food & Agribusiness Marketing·2021Open Access
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Asia Pacific Journal of Marketing and Logistics·2021· 15 citedOpen Access
Toward a Quality Framework: Exploring Consumer Perceptions of Barramundi
Journal of International Food & Agribusiness Marketing·2020· 14 cited
The role of seafood sustainability knowledge in seafood purchase decisions
British Food Journal·2019· 41 cited
Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
Journal for Advancement of Marketing Education·2019· 5 citedOpen Access
Outperformed: how the envy reflex influences status seeking service consumers’ engagement
Journal of Service Theory and Practice·2018· 5 cited
Issue Information
Journal of Consumer Behaviour·2018Open Access
Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption
Journal of Consumer Behaviour·2018· 4 cited
Sponsor Bonding: An Australian Cricket Field Study
USC Research Bank (University of the Sunshine Coast)·2018
Consumers ‘Attitudes and Behaviours Associated with Food Waste: A comparative study of Australia and Hungary
USC Research Bank (University of the Sunshine Coast)·2018
Channeling A Brand: Measuring the effectiveness of communication media across distribution channels over time
USC Research Bank (University of the Sunshine Coast)·2018
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Frequent Co-authors

Dawn Birch(11), Maria Raciti(9), Justin C. W. Debuse(7), Janet Howieson(7), David Fleischman(4), Rania Shibl(3), David Dean(3), Lenny Vance(3), Lorelle Frazer(2), Denise Hamblin(2), Apisit Chattananon(2), Numchai Supparerkchaisakul(2), Lackana Leelayouthayothin(2), Kathleen Hastings(2), Jane Craig(2), Vikki Schaffer(2), Darren Boardman(2), Mianda Galan(1), Douglas H. Clements(1), Joanne Freeman(1)