Phoebe Wong

Hong Kong Polytechnic University — Hong Kong

Business, Management and Accounting · Social Sciences

8h-index408citations32works1.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Migration, Ethnicity, and Economy(6), Customer Service Quality and Loyalty(3), Higher Education Research Studies(3), Management and Organizational Studies(3)

Publications32 total

Matcha latte for the likes: how ‘performative eating’ is changing our relationship with food
2025
Can I eat instant noodles every day? What does it do to my health?
2025
The Role of Reward Certainty and Incidental Emotion in Encouraging Pro‐Environmental Behaviors
Journal of Consumer Behaviour·2025Open Access
Consumer adoption of cryptocurrencies as a precursor to a decentralized financial system: a push-pull-mooring model
International Journal of Bank Marketing·2025· 1 citedOpen Access
The impact of digital technology training on developing academics’ digital competence in higher education context
Education + Training·2024· 6 cited
Exploring the Moderating Effects of Incidental Emotions on Rewards for Encouraging Hotel Guests’ Towel Reuse Behavior
Environment and Behavior·2024· 1 citedOpen Access
Is uniform pricing by competing retailers perceived as fair?
International Journal of Consumer Studies·2024· 1 cited
Got period pain or cramps? What to eat and avoid, according to science
2023
Dialectic critical realism in business marketing: dialectic customer portfolio management
Journal of Business and Industrial Marketing·2023· 3 citedOpen Access
“Not me” consumer justifications for not reporting suspected price‐fixing activities: Neutralization techniques & counterstrategies
Journal of Consumer Behaviour·2023· 4 citedOpen Access
Critical realist multilevel research in business marketing: a laminated conceptualization of resilience
Journal of Business and Industrial Marketing·2022· 8 citedOpen Access
Perceived benefits of studying general education for undergraduate students in the self-financing institutions in Hong Kong
Asia Pacific Journal of Education·2020· 5 cited
Making a higher education institution choice: differences in the susceptibility to online information on students’ advice-seeking behavior
Online Information Review·2020· 15 cited
Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice
International Journal of Educational Management·2019· 35 cited
Online search for information about universities: a Hong Kong study
International Journal of Educational Management·2018· 29 cited
The Quality Assurance of Higher Education in Hong Kong
2017· 1 cited
Introduction
2017
Mapping the interrelationships between self-concept, motivation and university experience among students of self-financing higher education institutions in Hong Kong
Asia Pacific Education Review·2017· 12 citedOpen Access
Couples' narratives of shared‐self, possessions and consumption experiences
Journal of Consumer Behaviour·2016· 10 cited
從電影《希特勒回來了》看法西斯主義未曾離去
Digital Commons - Lingnan (Lingnan University)·2016
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Frequent Co-authors

Markus Vanharanta(8), Peggy M. L. Ng(8), Margaret K. Hogg(6), Calvin Wan(4), Daisy Lee(3), Lauren Ball(3), Emily Burch(3), Regan Lam(2), Connie Mak(2), M K Hogg(2), C. Simon Fan(1), Jason K. Y. Chan(1), Jessie Zhao(1), Peter Chow(1), Weety Luk(1), Ronika Chakrabarti(1), Irene Szeto(1), Leslie S.C. Yip(1), Man Fung Lo(1), Tony Wong(1)