Edward Boon

Social Sciences · Social Sciences

9h-index1.0kcitations25works0.02yr avg
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Research Topics

Digital Marketing and Social Media(12), Customer Service Quality and Loyalty(9), Technology Adoption and User Behaviour(6), Consumer Retail Behavior Studies(4), Consumer Behavior in Brand Consumption and Identification(3)

Publications25 total

The Dynamics of Informal Learning: The Interplay of Individual, Team, and Organizational Factors
Academy of Management Proceedings·2025
Does getting along matter? Tourist-tourist rapport in guided group activities
Tourism Management·2021· 22 citedOpen Access
Tourist-Tourist Rapport Dimensions and Guided Group Activity Satisfaction--Measurement Model
PsycTESTS Dataset·2021
Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
An exploratory analysis of cross-country biases in expert wine reviews
Journal of Wine Research·2019· 4 cited
How blockchain technologies impact your business model
Business Horizons·2019· 653 cited
Managing Customer-to-Customer Interaction in Group Service Encounters: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2019· 1 cited
Managing customer-to-customer interactions in group services
Nottingham Trent University's Institutional Repository (Nottingham Trent Repository)·2018· 1 citedOpen Access
Exploring the critical incident technique as a method for the analysis of online customer reviews (EA)
2018· 1 cited
Seeking funding in order to sell: Crowdfunding as a marketing tool
Business Horizons·2016· 165 cited
Consumer generated brand extensions: definition and response strategies
Journal of Product & Brand Management·2016· 6 cited
Deal of the Day
International Journal of Market Research·2016· 5 cited
Toward an understanding of customer-to-customer interactions in group service encounters
The Journal of General Management·2016
Consuming with others : The impact of customer-to-customer interactions in a group service encounter
Journal of Service Research·2016
Managing information sharing in online communities and marketplaces
Business Horizons·2015· 33 cited
“Deal of the day”: An analysis of subscriber purchase behavior
Tourism and Hospitality Research·2015· 12 cited
Branded Flash Mobs: Why they Fail
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Differentiation between Business School Responsibility Efforts Across Regions: A Content Analysis of PRME Sharing Information on Progress Reports
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
How to Manage Information Sharing in Online Marketplaces – An Exploratory Study
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 3 cited
Deal of the day : an assessment of a new form of sales promotion
KTH Publication Database DiVA (KTH Royal Institute of Technology)·2014Open Access
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Frequent Co-authors

Ian P. McCarthy(5), Leyland Pitt(4), Philip Grant(4), Linda W. Lee(3), Esmail Salehi‐Sangari(2), Michelle Bonera(2), Alessandro Bigi(2), Nir Ofek(2), Linda Lee(2), Vida J. Morkunas(1), Jeannette Paschen(1), Terrence Brown(1), Ria Wiid(1), Philip DesAutels(1), Beate Stiehler(1), Jan Kietzmann(1), Oreste Foppiani(1), Laura Bougary(1), Lee Lw(1), IP McCarthy(1)