Chih-Hui Hsiao

National Chiayi University — Taiwan

Social Sciences · Social Sciences

6h-index254citations11works1.02yr avg
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Research Topics

Digital Marketing and Social Media(6), Customer Service Quality and Loyalty(4), Technology Adoption and User Behaviour(3), Impact of Technology on Adolescents(2), Diverse Aspects of Tourism Research(1)

Publications11 total

Does Negative Publicity Change Tourists’ Advocacy Intention on Online Hotel Websites? Searching for Answers from an Online Travel Agency Study
Service Science·2024· 1 cited
Smiling for tips? Will restaurant servers’ actions affect customers’ emotional contagion and tipping behavior?
Tourism Review·2022· 14 cited
Willingness to Pay for Chiayi City International Band Festival (2017 OCU-NCYUコンファレンス 特別号)
Medical Entomology and Zoology·2018Open Access
THE RELATIONSHIPS AMONG DIFFERENT TYPES OF MARKET KNOWLEDGE, AMBIDEXTROUS LEARNING, AND DIFFERENT TYPES OF INNOVATIONS
2018· 5 citedOpen Access
Effective marketing communication via social networking site: The moderating role of the social tie
Journal of Business Research·2015· 132 cited
The relationship between destination image and satisfaction: visits to Macao World Heritage as a moderator
WIT transactions on the built environment·2015· 3 cited
How does brand misconduct affect the brand–customer relationship?
Journal of Business Research·2014· 64 cited
The Impact of Self-Complexity on Attitudes towards Online Marketing and Buying Intentions: Using the Internet Addiction as a Moderator
2013· 7 cited
The Effects of Self‐Diagnostic Information on Risk Perception of Internet Addiction Disorder: Self‐Positivity Bias and Online Social Support<sup>1</sup>
Journal of Applied Social Psychology·2012· 3 cited
A Study of Factors Influencing e-Government Service Acceptance Intention: A Multiple Perspective Approach
Lecture notes in computer science·2012· 9 cited
Three-stage-DEA model selections and managerial decision
AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2010· 16 citedOpen Access

Frequent Co-authors

Chin-Fa Tsai(3), Shih‐Shuo Yeh(3), George C. Shen(2), Tzung‐Cheng Huan(2), Kuan-Yang Chen(2), Jyh‐Shen Chiou(1), Chun‐Hsien Wang(1), Hsin‐Ni Li(1), Pei‐Ju Chao(1), Longfei Chen(1), Chia-Hsuan Chien(1), Hui-Chih Wang(1), Her‐Sen Doong(1), Po‐Lin Chen(1), Cheng‐Fei Lee(1), Eusebio C. Leou(1), X. Wang(1), I-Ling Ling(1), Shih‐Chieh Chuang(1), Yueh‐Ling Hsieh(1)