I-Ling Ling

Kaohsiung Medical University — Taiwan

Business, Management and Accounting · Social Sciences

4h-index344citations11works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Customer Service Quality and Loyalty(3), Digital Marketing and Social Media(3), Decision-Making and Behavioral Economics(2), Consumer Retail Behavior Studies(2)

Publications11 total

AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention
Australasian Marketing Journal (AMJ)·2020· 295 citedOpen Access
Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions
Journal of Consumer Marketing·2020· 17 cited
How location-based advertising elicits in-store purchase
Journal of Services Marketing·2019· 23 cited
The impact of backstage cues on service evaluation
International Journal of Quality and Service Sciences·2017· 1 cited
Imbalanced Spending and Happiness: Extended Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
A Good Defense is the Best Offense: The Effects of Mortality Salience on Money and Time Allocations
PsycEXTRA Dataset·2014
The Effects of Self‐Diagnostic Information on Risk Perception of Internet Addiction Disorder: Self‐Positivity Bias and Online Social Support<sup>1</sup>
Journal of Applied Social Psychology·2012· 3 cited
The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgments
Theoretical Economics Letters·2012· 4 citedOpen Access
The Higer the Price the Better the Results? the Placebo-Like Effects of Price and Brand on Consumer Judgment
ACR Asia-Pacific Advances·2012
Recovery Paradox and Double Deviation: Literature Review and Propositions Development
管理評論·2009

Frequent Co-authors

Chih-Hui Shieh(6), Yi-Fen Liu(4), Yingzi Xu(3), Jun-Fang Liao(2), Jacob Y. H. Jou(2), Patrick van Esch(1), Chien‐Wei Lin(1), Shih‐Chieh Chuang(1), Chih-Hui Hsiao(1), Chien‐Wei Lin(1)