Chih-Hui Shieh

National Kaohsiung First University of Science and Technology — Taiwan

Decision Sciences · Social Sciences

4h-index355citations10works5.52yr avg
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Research Topics

Technology Adoption and User Behaviour(4), Digital Marketing and Social Media(4), Consumer Retail Behavior Studies(3), Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2)

Publications10 total

Effect of location-based advertising filtering mechanism in smart service
Journal of Retailing and Consumer Services·2024· 7 cited
The role of privacy-related factors in consumer perceptions of smart advertising
Journal of Service Theory and Practice·2024· 4 cited
AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention
Australasian Marketing Journal (AMJ)·2020· 295 citedOpen Access
Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions
Journal of Consumer Marketing·2020· 17 cited
How location-based advertising elicits in-store purchase
Journal of Services Marketing·2019· 23 cited
The Effects of Location-based Mobile Marketing between Push and Pull on Usage Intentions
Journal of Advances in Information Technology·2016· 3 citedOpen Access
The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
A Systematic Approach to Order Fulfillment of On-demand Delivery Service for Bento Industry
Procedia Computer Science·2013· 1 citedOpen Access
The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgments
Theoretical Economics Letters·2012· 4 citedOpen Access
The Higer the Price the Better the Results? the Placebo-Like Effects of Price and Brand on Consumer Judgment
ACR Asia-Pacific Advances·2012

Frequent Co-authors

I-Ling Ling(6), Yi-Fen Liu(3), Yingzi Xu(2), I-Ling Ling(2), Jun-Fang Liao(2), Patrick van Esch(1), Chien‐Wei Lin(1), Yenming J. Chen(1), I Ju Hsieh(1), Rong-Chang Chen(1), Kai‐Ting Chan(1), Shin-Yi Chiu(1), Jyun-You Fan(1), Yu-Ting Chang(1), Nuo-Jhen Ma(1)