Centre de Recherche en Économie et Management — France
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Retail Behavior Studies(25), Consumer Behavior in Brand Consumption and Identification(16), Customer Service Quality and Loyalty(14), Digital Marketing and Social Media(9), French Urban and Social Studies(6)
Publications84 total
Frequent Co-authors
Béatrice Siadou‐Martin(12), Caroline Urbain(7), Michaël Korchia(6), Marine Le Gall‐Ely(5), Jean‐Marc Ferrandi(5), Nawel Ayadi(4), M Giraud(4), Amber Sieja(3), Katie Markley(3), Chen‐Tan Lin(3), Élodie Huré(3), Karine Picot-Coupey(3), Inès Chouk(3), Jean-Philippe Galan(3), Laëtitia Menuet(2), Heather Holmstrom(2), Stephen Rotholz(2), Gérard Cliquet(2), Étienne Thenoz(2), Frantz Rowe(2)