University of Sousse — TN
Business, Management and Accounting · Social Sciences
4h-index424citations7works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Consumer Retail Behavior Studies(2), Customer Service Quality and Loyalty(1), Psychological Well-being and Life Satisfaction(1), Personality Traits and Psychology(1)
Publications7 total
Psychology and Marketing·2015· 51 cited
Journal of Consumer Behaviour·2012· 118 cited
PsycEXTRA Dataset·2010
PsycEXTRA Dataset·2009· 1 cited
La personnalité des pays: positionnement et analyse des préférences
ASAC·2007
Never-Ending Desires: Assessing Consumer's Propensity to Desire Consumption Objects
ACR European Advances·2007· 5 cited
Journal of Business Research·2006· 249 cited