HEC Montréal — Canada
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(83), Customer Service Quality and Loyalty(24), Consumer Retail Behavior Studies(20), Digital Marketing and Social Media(16), Consumer Market Behavior and Pricing(16)
Publications132 total
Frequent Co-authors
Sadrudin A. Ahmed(15), François A. Carrillat(7), François Colbert(4), Lilia Boujbel(3), Veneta Sotiropoulos(2), Gilles Valence(1), Louis Fortier(1), Francis Chartier(1), Pierre Bitz(1), Mélanie Lévesque(1), Nathalie Séguin(1), Daniel Montpetit(1), Julie Maltais(1), Caroline Roberge(1), Amélie Legendre(1), Ezzedine Gargouri(1), Isabelle Jacob(1), Valérie Landreville(1), Mostafa El Adraoui(1), Josianne Lazure(1)