HEC Montréal — Canada
Business, Management and Accounting · Social Sciences
1h-index86citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Marketing and Advertising Strategies(1)
Publications1 total
Industrial Marketing Management·1994· 86 cited
Frequent Co-authors
Sadrudin A. Ahmed(1), Alain d’Astous(1)