Business, Management and Accounting · Social Sciences
2h-index10citations4works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Customer Service Quality and Loyalty(1), International Business and FDI(1), Digital Marketing and Social Media(1), Gender Diversity and Inequality(1)
Publications4 total
Palgrave Macmillan US eBooks·2012· 1 cited
International Journal of Commerce and Management·2008· 7 cited
Journal of Teaching in International Business·1995· 2 cited
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness·1995
Frequent Co-authors
Monle Lee(2), James H. Davis(1), James M. Stück(1), Ron Nahser(1)