Monle Lee

Indiana University South Bend — United States

Business, Management and Accounting · Social Sciences

16h-index1.9kcitations36works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Digital Marketing and Social Media(11), Customer Service Quality and Loyalty(10), Technology Adoption and User Behaviour(5), Ethics in Business and Education(4)

Publications36 total

Do Colors Change Realities in Online Shopping?
Journal of Interactive Marketing·2017· 54 cited
Asian Americans: Demographic of an Ignored Target Market
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Coupon Usage by Chinese Consumers
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Retailing, Particularly Multi-Level Direct Selling, the Ease-of-Entry Opportunity
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The ’Dead Zones’ in Minorities Marketing
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
A Comparison of Coupon Usage Behavior Between Afro-, Caucasian- and Chinese-Americans
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Snowball to avalanche
European Journal of Marketing·2014· 28 cited
Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types
Journal of Promotion Management·2014· 10 cited
The challenges of long‐distance relationships: the effects of psychological distance between service provider and consumer on the efforts to recover from service failure
Journal of Applied Social Psychology·2013· 34 cited
All for one but does one strategy work for all?
Managing Service Quality·2012· 65 cited
The joint effects of compensation frames and price levels on service recovery of online pricing error
Managing Service Quality·2012· 57 cited
Consumer-Company Identification Measure
PsycTESTS Dataset·2012
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Journal of Business Ethics·2011· 652 cited
Balancing the scales: recovering from service failures depends on the psychological distance of consumers
Service Industries Journal·2011· 27 cited
The Connection Between Happiness and Service Businesses: A Preliminary Study
Journal of Happiness Studies·2010· 11 cited
Character Development in Business Education: A Comparison of Coeducational and Single-Sex Environments
Organizational Behavior Teaching Review·2010· 5 cited
Cross-Cultural Consumerism Survey
PsycTESTS Dataset·2010
A study of reference‐price formation in value judgment
International Journal of Commerce and Management·2009· 2 cited
Does the Individualist Consume More? The Interplay of Ethics and Beliefs that Governs Consumerism Across Cultures
Journal of Business Ethics·2009· 30 cited
Teaching Ethics in International Business Courses: The Impacts of Religions
Journal of Teaching in International Business·2008· 25 cited
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Frequent Co-authors

Anurag Pant(7), Yuan‐Shuh Lii(6), Yi-Ching Hsieh(6), Hung-Chang Chiu(5), John A. Ruhe(4), James H. Davis(3), Hung‐Chang Chiu(3), Abbas J. Ali(3), Ujvala Rajadhyaksha(2), Charles S. Chien(2), Yi‐Ching Hsieh(2), Jinshyang Roan(2), Jack Ruhe(2), Ernest F. Cooke(2), Margaret Mary Liebman(2), Yu‐Chuan Li(1), Ya-Hui Kao(1), John F. Cherry(1), Jung‐Kuei Hsieh(1), Wen‐Ying Chen(1)