Virginia Tech — United States
Business, Management and Accounting · Social Sciences
5h-index228citations7works0.02yr avg
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Research Topics
Entrepreneurship Studies and Influences(2), Customer Service Quality and Loyalty(2), Technology Adoption and User Behaviour(1), Psychometric Methodologies and Testing(1), Consumer Retail Behavior Studies(1)
Publications7 total
Journal of Personal Selling and Sales Management·2013· 24 cited
Industrial Marketing Management·1999
Importance of Price in Industrial Buying: Sales versus Purchasing Perspectives
Review of Business·1993· 8 cited
Dealing with Limited Financial Resources: A Marketing Challenge for Small Business
Journal of Small Business Management·1991· 107 cited
Industrial Marketing Management·1991· 29 cited
VTechWorks (Virginia Tech)·1985Open Access
Journal of Business Research·1984· 60 cited
Frequent Co-authors
J. Donald Weinrauch(2), Patricia A. Robinson(2), Ramon A. Avila(2), Julia Pharr(1), Jeffrey E. Danes(1), Julie M. Pharr(1), Edward F. Fern(1), William B. Dodds(1), Joseph Chapman(1), Russell G. Wahlers(1)