Huma Amir

Universitas Muhammadiyah Magelang — ID

Business, Management and Accounting · Social Sciences

6h-index131citations15works10.32yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Customer Service Quality and Loyalty(5), Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(4), Organizational Leadership and Management Strategies(4), Innovation and Socioeconomic Development(3)

Publications15 total

Characteristics and Care Quality of Patients with Type 2 Diabetes in Indonesia: A Study of DISCOVER CaReMe Registry Program.
PubMed·2025
The Impulsivity of Gen Z: The Influence of External and Situational Factors in a Traditional Buying Environment
Sukkur IBA Journal of Management and Business·2024· 1 citedOpen Access
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers
Electronic Commerce Research and Applications·2024· 30 cited
Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis
Springer proceedings in business and economics·2023
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Journal of Marketing for HIGHER EDUCATION·2021· 38 cited
Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers
ReMark - Revista Brasileira de Marketing·2021· 9 citedOpen Access
Consumer Herding Behavior in Online Buying: A Literature Review
International Review of Management and Business Research·2021· 19 citedOpen Access
Essentiality of non-essential purchases for digitally influenced, bottom of pyramid customers
Business & Economic Review·2020· 1 citedOpen Access
Deciphering brand loyalty through brand association and emotional confidence
Business Review·2020· 6 citedOpen Access
Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners
Business Review·2018· 6 citedOpen Access
Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2018· 2 cited
Measuring the knowledge creation process in Pakistani banks: Scale development and validation
Business Review·2017· 4 citedOpen Access
Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 15 cited
INVESTIGATION OF FACTORS INFLUENCING THE SERVICE QUALITY INDEXES OF TOURISM AGENCIES OF SOUTHERN ISFAHAN
2011
Relationships between exporters from Pakistan and importers from the United Kingdom : a dyadic perspective
Warwick Research Archive Portal (University of Warwick)·2010Open Access

Frequent Co-authors

Mazhar Ali(3), Wajid Hussain Rizvi(3), Fariha Reza(3), Amber Gul Rashid(3), Salman Bashir Memon(2), Masood Ahmed(1), Aamir Firoz Shamsi(1), Syed Hasnain Alam(1), Wajid Hussian Rizvi(1), Wajid Hussain(1), Nishat Fatima(1), Forouzan Nadia(1), Yudi Rosandi(1), Herman Bagus Trianto(1), Aywar Zamri(1), Roy Panusunan Sibarani(1), Syed Azhar Syed Sulaiman(1), Achmad Rudijanto Cholil(1)