Tito Luciano Hermes Grillo

University of AlbertaCanada

Business, Management and Accounting · Social Sciences

5h-index92citations28works0.52yr avg

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Research Topics

Customer Service Quality and Loyalty(5), Business and Management Studies(5), Digital Marketing and Social Media(4), Technology Adoption and User Behaviour(2), Consumer Behavior in Brand Consumption and Identification(2)

Publications28 total

Journal of the Association for Consumer Research·2020· 3 cited
The Effect of Google-Induced Confidence on Consumption Experiences
ACR North American Advances·2020
From Novice to Know-It-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions
ACR North American Advances·2018
7-F: Googled Experiences: Internet-Induced Confidence in Decision Abilities Increases Enjoyment
ACR North American Advances·2017
Head in the ‘Cloud’: Online Information Search Inflates Consumers’ Self-Confidence in Personal Decision-Making Ability
ACR North American Advances·2016
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)·2015Open Access
International Journal of Management in Education·2015· 10 cited
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Frequent Co-authors

Cláudio Damacena(9), Adrian F. Ward(9), Cristiane Pizzutti dos Santos(4), Thays Martins do Nascimento(4), Clécio Falcão Araújo(4), Cristine Prates Miranda Correa(3), Ty Henderson(3), Matthew Fisher(2), Adam H. Smiley(2), Philip M. Fernbach(2), Wagner Júnior Ladeira(2), Fernando de Oliveira Santini(2), Vinícius Sittoni Brasil(1), M. MARRANA(1), Daniel Donachie(1), J. LASLEY(1), S. MUSET(1), Fabio Alberto Garzón Díaz(1), Paolo Tizzani(1), Sonia Messori(1)