Manish Kacker

McMaster UniversityCanada

Business, Management and Accounting · Social Sciences

11h-index856citations29works3.02yr avg

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Research Topics

Franchising Strategies and Performance(15), Corporate Finance and Governance(8), Customer Service Quality and Loyalty(6), Merger and Competition Analysis(6), Digital Marketing and Social Media(3)

Publications29 total

Journal of Retailing·2025· 3 citedOpen Access
Journal of the Academy of Marketing Science·2023· 11 citedOpen Access
SSRN Electronic Journal·2022Open Access
Edward Elgar Publishing eBooks·2019· 1 citedOpen Access
Journal of Small Business Management·2015· 36 citedOpen Access
Journal of Marketing Channels·2013· 1 cited
Antecedents of early adoption and use of social networks for stakeholder communications: Evidence from franchising
RePEc: Research Papers in Economics·2012
GfK Marketing Intelligence Review·2009· 1 citedOpen Access
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Frequent Co-authors

Farhad Sadeh(9), Gerrit van Bruggen(4), Raquel Castaño(4), Mita Sujan(4), Harish Sujan(4), Jonathan D. Hibbard(4), Gary L. Lilien(3), Rozenn Perrigot(3), Ruhai Wu(3), Guy Basset(2), Gérard Cliquet(2), Rajiv P. Dant(2), Jamie Emerson(2), Anne T. Coughlan(2), Hadi Eslami(2), Mohammad Kayed(2), Chantal Nieuwlaat(1), Anna Sadovnikova(1), Saurabh Mishra(1), Anna Sadovnikova(1)