McMaster University — Canada
Business, Management and Accounting · Social Sciences
11h-index856citations29works3.02yr avg
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Research Topics
Franchising Strategies and Performance(15), Corporate Finance and Governance(8), Customer Service Quality and Loyalty(6), Merger and Competition Analysis(6), Digital Marketing and Social Media(3)
Publications29 total
Journal of Retailing·2025· 3 citedOpen Access
Journal of the Academy of Marketing Science·2023· 11 citedOpen Access
SSRN Electronic Journal·2023Open Access
SSRN Electronic Journal·2023· 2 citedOpen Access
SSRN Electronic Journal·2022Open Access
Industrial Marketing Management·2020· 28 cited
MacSphere (McMaster University)·2020Open Access
Edward Elgar Publishing eBooks·2019· 1 citedOpen Access
Journal of Business Research·2019· 10 cited
Edward Elgar Publishing eBooks·2017· 3 cited
MacSphere (McMaster University)·2017Open Access
Small Business Economics·2017· 32 cited
SSRN Electronic Journal·2017Open Access
Journal of Retailing and Consumer Services·2016
Journal of Small Business Management·2015· 36 citedOpen Access
Journal of Marketing Channels·2013· 1 cited
Journal of Small Business Management·2012· 61 cited
Antecedents of early adoption and use of social networks for stakeholder communications: Evidence from franchising
RePEc: Research Papers in Economics·2012
GfK Marketing Intelligence Review·2009· 1 citedOpen Access
Journal of Marketing Research·2008· 270 cited
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Frequent Co-authors
Farhad Sadeh(9), Gerrit van Bruggen(4), Raquel Castaño(4), Mita Sujan(4), Harish Sujan(4), Jonathan D. Hibbard(4), Gary L. Lilien(3), Rozenn Perrigot(3), Ruhai Wu(3), Guy Basset(2), Gérard Cliquet(2), Rajiv P. Dant(2), Jamie Emerson(2), Anne T. Coughlan(2), Hadi Eslami(2), Mohammad Kayed(2), Chantal Nieuwlaat(1), Anna Sadovnikova(1), Saurabh Mishra(1), Anna Sadovnikova(1)