Anne T. Coughlan

Kellogg's (Canada) — Canada

Business, Management and Accounting · Social Sciences

26h-index5.2kcitations91works0.72yr avg
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Research Topics

Consumer Market Behavior and Pricing(24), Merger and Competition Analysis(19), Corporate Finance and Governance(16), Supply Chain and Inventory Management(12), Digital Platforms and Economics(11)

Publications91 total

Brand value and stock markets: evidence from trademark litigations
Edward Elgar Publishing eBooks·2024· 1 cited
Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform
Marketing ZFP·2024· 1 cited
8. Brand value and stock markets: evidence from trademark litigations 1
SSRN Electronic Journal·2024Open Access
The Evolve to Next-Gen ACT Network: An evolving open-access, real-world data resource primed for real-world evidence research across the Clinical and Translational Science Award Consortium
Journal of Clinical and Translational Science·2023· 7 citedOpen Access
Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models
SSRN Electronic Journal·2020· 1 citedOpen Access
An Analysis of 'Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes' Under Standard Protections Offered by Legitimate Direct Selling Firms
SSRN Electronic Journal·2020Open Access
Technical Appendix to: Consumer Harm from Voluntary Business Arrangements: What Conditions Are Necessary?
2019
Consumer Harm from Voluntary Business Arrangements: What Conditions Are Necessary?
SSRN Electronic Journal·2019Open Access
High Flyers: An MOA Analysis of Top‐Performing Direct‐Selling Distributors
2018
Mary Kay Inc.: Direct Selling and the Challenge of Online Channels
Kellogg School of Management Cases·2017· 2 cited
Michaels Craft Stores: Integrated Channel Management and Vendor-Retailer Relations
Kellogg School of Management Cases·2017
Verklar Austria
Kellogg School of Management Cases·2017
Invisalign: Orthodontics Unwired
Kellogg School of Management Cases·2017· 6 cited
d.light Design: Marketing Channel Strategies in India
Kellogg School of Management Cases·2017
Direct-Selling Distributors – Why Do They Stay or Leave?
2017
Retention and Turnover of Direct-Selling Distributors
2017
Sondologics: Product Diversion and MAP Violations in Internet Channels
Kellogg School of Management Cases·2016
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
Marketing Science·2016· 16 cited
Join, Stay, Leave: A Study of Direct-Selling Distributors
SSRN Electronic Journal·2016· 8 citedOpen Access
Sondologics: Product Diversion and MAP Violations in Internet Channels
Kellogg School of Management eBooks·2016
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Frequent Co-authors

Erin Anderson(4), Jeffrey D. Shulman(4), R. Canan Savaskan(3), Dawn Iacobucci(3), Fábio Caldieraro(3), Chakravarthi Narasimhan(2), Subrata K. Sen(2), David Soberman(2), Adam Duhachek(2), Greg Shaffer(2), Manish Kacker(2), Rajiv P. Dant(2), Jamie Emerson(2), Louis W. Stern(2), Paul Teague(2), Murali K. Mantrala(2), Ronald M. Schmidt(1), S CHANCHOI(1), Birger Wernerfelt(1), Kent Grayson(1)