Praveen Aggarwal

ESIC Hospital — India

Business, Management and Accounting · Social Sciences

25h-index3.1kcitations97works0.32yr avg
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Research Topics

Consumer Market Behavior and Pricing(15), Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(7), Salmonella and Campylobacter epidemiology(6), Consumer Retail Behavior Studies(6)

Publications97 total

Strategies to Combat Overcrowding at Emergency Departments across India: A White Paper by the Academic College of Emergency Experts, India and the World Health Organization Collaborating Centre for Emergency and Trauma, South-East Asia
Journal of Emergencies Trauma and Shock·2025Open Access
A STUDY OF FOOD DELIVERY APPLICATION DYNAMICS IN DELHI/NCR: CONTEXT OF A DEVELOPING MARKET
International Journal of Advanced Research in Commerce Management & Social Science·2025
Double Gallbladder – A Rare Occurrence: Case Report with Review
Haryana Journal of Surgery·2025· 1 citedOpen Access
Energy Efficient Context-Aware Intelligent Transportation System with Explainable AI
Lecture notes in networks and systems·2025
Keeping up with the Joneses: Faculty salary comparison groups for AACSB-accredited schools
Journal of Education for Business·2023· 1 cited
Subtyping strokes using blood-based biomarkers: A proteomics approach
2023· 2 citedOpen Access
Blood-based protein biomarkers for the diagnosis of acute stroke: A discovery-based SWATH-MS proteomic approach
Frontiers in Neurology·2022· 17 citedOpen Access
Asymmetric brand alliances: When joint promotions with strong brands hurt
Journal of Business Research·2021· 20 cited
Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices
Journal of Retailing and Consumer Services·2020· 10 cited
A Functional Motivation Framework for Examining Superstitious Behavior
Journal of the Association for Consumer Research·2018· 8 cited
Regression analysis and categorical agreement of fluconazole disk zone diameters and minimum inhibitory concentration by broth microdilution of clinical isolates of Candida
Journal de Mycologie Médicale·2017· 4 cited
Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions
Journal of Consumer Marketing·2016· 16 cited
Co-infection of Central Nervous System by M. Tuberculosis, Cryptococcus and possibly Naegleria fowleri.
PubMed·2016· 3 cited
The customer is king: culture-based unintended consequences of modern marketing
Journal of Consumer Marketing·2016· 63 cited
A fatal case of menthol poisoning
International Journal of Applied and Basic Medical Research·2016· 35 cited
Diffusion of Innovation under Modified Market Structure: The Case of Surrogate Buyers
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Use It Or Lose It: Time-Limited Promotions And Purchase Behavior
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 4 cited
Value Co-Creation: Factors Affecting Discretionary Effort Exertion
Services Marketing Quarterly·2014· 16 cited
Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation
Journal of Consumer Marketing·2013· 9 cited
De-novo squamous cell carcinoma of an edentulous ridge
Clinical Cancer Investigation Journal·2012· 2 citedOpen Access
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Frequent Co-authors

Rajiv Vaidyanathan(18), M Deb(7), Deepthi Nair(7), Taihoon Cha(5), Manoj Kumar(4), Ravinder Nagpal(4), Pradip V. Behare(4), MR Capoor(4), Dheeraj Mohania(3), Vinod Verma(3), Malini R. Capoor(3), Ashok Kumar(2), Devastotra Poddar(2), Stephen B. Castleberry(2), Changsoo Kim(2), Linda Rochford(2), Ahmed Maamoun(2), B. Gupta(2), MS Chintamani(2), Jotinder Khanna(2)