Richard C. Leventhal

The University of Arizona Global Campus — United States

Social Sciences · Social Sciences

9h-index301citations124works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(3), Technology Adoption and User Behaviour(2), Decision-Making and Behavioral Economics(2), Pharmaceutical industry and healthcare(2), FinTech, Crowdfunding, Digital Finance(2)

Publications124 total

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music
Psychology and Marketing·2016· 34 cited
Technological applications to the marketing classroom
Journal of Research in Interactive Marketing·2016· 7 cited
Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness
Marketing Management Journal·2015Open Access
Editorial
Journal of Consumer Marketing·2014
Editorial
Journal of Consumer Marketing·2014
Editorial
Journal of Consumer Marketing·2014
Editorial
Journal of Product & Brand Management·2014
Editorial
Journal of Consumer Marketing·2014
Technological advancements and social challenges for one-to-one marketing
Journal of Consumer Marketing·2013· 18 cited
Editorial
Journal of Consumer Marketing·2013
Front-of-package product labels: influences of varying nutritional food labels on parental decisions
Journal of Product & Brand Management·2013· 23 cited
Editorial
Journal of Product & Brand Management·2013
Editorial
Journal of Consumer Marketing·2013
Editorial
Journal of Consumer Marketing·2013
Editorial
Journal of Product & Brand Management·2013
Editorial
Journal of Consumer Marketing·2013
Editorial
Journal of Product & Brand Management·2013
Editorial
Journal of Consumer Marketing·2013
Editorial
Journal of Product & Brand Management·2013
Editorial
Journal of Consumer Marketing·2013
page 1 of 7Next →

Frequent Co-authors

Lincoln G. Craton(1), Geoffrey P. Lantos(1), My Bui(1), Velitchka D. Kaltcheva(1), Anthony Patino(1), Danielle Fowler(1), Dennis A. Pitta(1), Stan Kossen(1), Andree Swanson(1), Edward M. Cooper(1)