Dennis A. Pitta

Loyola Marymount University — United States

Business, Management and Accounting · Social Sciences

25h-index2.6kcitations104works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(18), Digital Marketing and Social Media(18), Innovation and Knowledge Management(16), Consumer Behavior in Brand Consumption and Identification(15), Service and Product Innovation(11)

Publications104 total

Leveraging the Talents of Faculty Members to Create an Engaged Retirement Ecosystem at the University of Baltimore
2023
How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective
Journal of Applied Marketing Theory·2023Open Access
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
International Journal of Pharmaceutical and Healthcare Marketing·2020· 6 cited
Fostering Global Entrepreneurship and Business Development in Latin America Using Government, Public Universities and Private SME Partnerships: The Vibrant International Trade Alliance (VITAL) Model
Journal of Economics and Public Finance·2019Open Access
Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching
Journal of Advertising Education·2018· 7 cited
The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention
Advances in Economics and Business·2017· 1 citedOpen Access
Global Issues in Pharmaceutical Marketing
International Journal of Pharmaceutical and Healthcare Marketing·2016· 6 cited
Current and Future Jesuit-Educated Managers’ Perceptions of Socially Responsible Business Practices
Loyola eCommons (Loyola University Chicago)·2016· 2 citedOpen Access
The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States
Developments in marketing science: proceedings of the Academy of Marketing Science·2015Open Access
Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts
ACR North American Advances·2015
Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness
Marketing Management Journal·2015Open Access
Practice Building in Professional Services: A Sales Promotion Paradigm
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
The importance and formalization of service quality dimensions: a comparison of Chile and the USA
Journal of Consumer Marketing·2014· 23 cited
Customers' relational models as determinants of customer engagement value
Journal of Product & Brand Management·2014· 58 cited
How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Journal of Consumer Marketing·2014· 20 cited
TWO DECADES OF TECHNOLOGICAL ENTREPRENEURSHIP: FROM "LAB TO MARKET" TO AN M.S. DEGREE IN “INNOVATION MANAGEMENT AND TECHNOLOGY COMMERCIALIZATION”
EDULEARN14 Proceedings·2014
Technological advancements and social challenges for one-to-one marketing
Journal of Consumer Marketing·2013· 18 cited
Using financial analysis to assess brand equity
Journal of Product & Brand Management·2013· 25 citedOpen Access
ADVANCES IN MINING S OCIAL MEDIA: IMPLICA TIONS FOR MARKETERS
2013· 2 cited
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Frequent Co-authors

Frank J. Franzak(12), Lea Prevel Katsanis(7), Anthony Patino(5), Danielle Fowler(4), Van R. Wood(4), Michael V. Laric(4), Velitchka D. Kaltcheva(3), Rodrigo Guesalaga(2), Steven C. Isberg(2), Pablo Marshall(1), Ralph L. Quinones(1), Hung‐Gay Fung(1), Nicholas Imparato(1), Steve Fritsche(1), Margit Weisgal(1), Peter M. Lynagh(1), David Lingelbach(1), Amy Handlin(1), Joseph B. Mosca(1), Dana A. Forgione(1)