Lea Prevel Katsanis

Concordia University — Canada

Business, Management and Accounting · Social Sciences

12h-index941citations36works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Pharmaceutical industry and healthcare(6), Biotechnology and Related Fields(6), Innovation and Knowledge Management(4), Pharmaceutical Economics and Policy(4)

Publications36 total

Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on company reputation
International Journal of Pharmaceutical and Healthcare Marketing·2023· 2 cited
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
International Journal of Pharmaceutical and Healthcare Marketing·2020· 6 cited
The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention
Advances in Economics and Business·2017· 1 citedOpen Access
The Environmental Forces that Infl uence Industry Stakeholders and Shape their Interactions
2015· 1 cited
Global Health Care Systems and Market Access: Variations on a Theme
2015
Global Issues in Pharmaceutical Marketing
2015· 8 cited
Pharmaceutical Industry Structure and its Effect on Marketing Performance and Product Innovation
2015
Digital Communication to Physicians: Closed Loop and Multichannel Marketing
2015
Global Pharmaceutical Branding: Moving from Blockbuster to Niche Strategies
2015
Industry Self-Regulation: Finding the Balance
2015
Direct to Consumer Advertising: Broadcast and Print Media
2015
The College Nurse as a Marketer of Aids Preventative Behaviour in the Canadian Context
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
A consumer adoption model for personalized medicine: an exploratory study
International Journal of Pharmaceutical and Healthcare Marketing·2014· 3 cited
The dimensions of prescription drug brand personality as identified by consumers
Journal of Consumer Marketing·2013· 18 cited
Moral Licensing and Environmentally Friendly Green Behaviour: Why People Go Green
Spectrum Research Repository (Concordia University)·2012Open Access
The effects of risk disclosure and ad involvement on consumers in DTC advertising
Journal of Consumer Marketing·2007· 37 cited
An assessment of professional training for product managers in the pharmaceutical industry
Journal of Product & Brand Management·2006· 23 cited
Managing the risk aspects of the product development process at the Upjohn Company
Journal of Product & Brand Management·2006· 9 cited
The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals
Health Marketing Quarterly·2003· 5 cited
A Content Analysis of Pharmaceutical Web Sites
Journal of Pharmaceutical Marketing & Management·2003
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Frequent Co-authors

Dennis A. Pitta(8), Mrugank V. Thakor(3), Lynda M. Maddox(2), Salah S. Hassan(1), Frank J. Franzak(1), Constantina Kavadas(1), Jordan L. LeBel(1), J Laurin(1), Erica Leonard(1), Shirley Skutnik(1), Anne Morinville(1), Francois Duguay(1), Anja Hitz(1), Alan Williams(1), Kajan Srirangan(1), Dennis A. Pitts(1), Anthony Patino(1), S P Thakor(1), Suzanne E. Mhanna(1), Antonios Andreou(1)