Lynda M. Maddox

George Washington University — United States

Business, Management and Accounting · Social Sciences

8h-index355citations20works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Digital Marketing and Social Media(5), Pharmaceutical industry and healthcare(3), Management and Marketing Education(3), Social Media in Health Education(2)

Publications20 total

Collaborating with a Graduate Marketing Class to Boost Awareness of the AIDS and Cancer Specimen Resource
Biopreservation and Biobanking·2021Open Access
Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching
Journal of Advertising Education·2018· 7 cited
The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention
Advances in Economics and Business·2017· 1 citedOpen Access
The Use of Web Sites for Direct to Consumer Information on Prescription Drugs: Effects and Implications
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Effects of Web Addresses in Advertising in Urban China
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Factors influencing consumers' online shopping in China
Journal of Asia Business Studies·2013· 151 cited
An Empirical Study of the Credibility of Bust Developer Advertisements among Young Women
Current Issues and Research in Advertising·2012· 1 cited
Effects of URLs in traditional media advertising in China
International Marketing Review·2005· 24 cited
Measuring Web Advertising Effectiveness in China
Journal of Advertising Research·2003· 64 cited
The use of pharmaceutical Web sites for prescription drug information and product requests
Journal of Product & Brand Management·1999· 26 cited
KEY ACCOUNT MANAGEMENT – Advertising agency management of domestic and international accounts
International Marketing Review·1999· 16 cited
The Role and Effect of Web Addresses in Advertising
Journal of Advertising Research·1997· 33 cited
Direct-to-Consumer Advertising of Prescription Drugs in Canada: Its Potential Effect on Patient-Physician Interaction
Journal of Pharmaceutical Marketing & Management·1997· 11 cited
Multi-media-marketing in the USA
Gabler Verlag eBooks·1995
A Preliminary Investigation into the Causes and Effects of the Rise and Fall of Advertising Expenditures in Sweden
International Journal of Advertising·1987
The Image of the Advertising Practitioner as Presented in the Mass Media, 1900-1972
American Journalism·1985
Suspension of the NAB Code and its Effect on Regulation of Advertising
Journalism Quarterly·1984· 19 cited
Subliminal Advertising and Education
Journal of Marketing Education·1983· 1 cited
The Suspension of the National Association of Broadcasters' Code and Its Effects on the Regulation of Advertising.
1983· 1 cited
Perceptions of the Advertising Man as Held by Future Practitioners and Their Neighbors.
1976

Frequent Co-authors

Eric J. Zanot(6), Wen Gong(4), Lea Prevel Katsanis(2), Anthony Patino(2), Dennis A. Pitta(2), Rodney L. Stump(1), Darshan H. Mehta(1), Douglas Sanford(1), Velitchka D. Kaltcheva(1), Tomas Gröndal(1), Karl Gustafsson(1), Sylvia Silver(1), Lois Graff(1)