Rodrigo Guesalaga

Business, Management and Accounting · Social Sciences

14h-index1.4kcitations26works3.52yr avg
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Research Topics

Customer Service Quality and Loyalty(11), Consumer Behavior in Brand Consumption and Identification(6), Innovation and Socioeconomic Development(5), Innovation and Knowledge Management(4), Digital Marketing and Social Media(4)

Publications26 total

Big Tech Companies and Consumers' Media Engagement
2025
Consumers’ adoption of autonomous cars as a personal values-directed behavior
Journal of Business Research·2024· 7 citedOpen Access
Drivers of business-to-business sales success and the role of digitalization after COVID-19 disruptions
Journal of Business and Industrial Marketing·2023· 9 citedOpen Access
No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation
NIM Marketing Intelligence Review·2022· 2 citedOpen Access
Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers
Journal of Business and Industrial Marketing·2021· 14 citedOpen Access
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Journal of Marketing·2021· 169 cited
Interfunctional coordination: the role of digitalization
Journal of Business and Industrial Marketing·2019· 59 citedOpen Access
New product introductions for low-income consumers in emerging markets
Journal of the Academy of Marketing Science·2019· 78 cited
New Product Introductions for Low-Income Consumers in Emerging Markets
SSRN Electronic Journal·2019· 4 citedOpen Access
Which resources and capabilities underpin strategic key account management?
Industrial Marketing Management·2018· 83 citedOpen Access
Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence
International Journal of Consumer Studies·2017· 33 cited
Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
Psychology and Marketing·2017· 75 citedOpen Access
Cultural influences on expectations and evaluations of service quality in emerging markets
International Marketing Review·2016· 47 cited
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
Industrial Marketing Management·2015· 271 cited
The Use of Social Media Tools in the Sales Organization: Individual, Organizational, and Customer–Related Antecedents
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States
Developments in marketing science: proceedings of the Academy of Marketing Science·2015Open Access
The Effective Price in State-Sponsored Lottery Games: Opportunities for Marketing Actions That Support Revenue Generation for Public Policy Making
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 citedOpen Access
When do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes
Journal of Business and Industrial Marketing·2015· 6 cited
A Two-Stage Model of Sales Opportunity Outcomes
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes
Industrial Marketing Management·2014· 53 cited
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Frequent Co-authors

Pablo Marshall(4), Dennis A. Pitta(3), Daiane Scaraboto(3), Dimitri Kapelianis(3), Claudia Gonzalez‐Arcos(2), Alison M. Joubert(2), Jörgen Sandberg(2), S. Arunachalam(2), S. Cem Bahadir(2), Sundar G. Bharadwaj(2), Radu Dimitriu(2), J. Ruiz-Alba(2), Wesley J. Johnston(1), Mika Gabrielsson(1), Beth Rogers(1), Lynette Ryals(1), Javier Marcos Cuevas(1), J. D. L. Hansen(1), Tanuja Singh(1), Dan C. Weilbaker(1)