Steven Shepherd

Oklahoma State University — United States

Social Sciences · Social Sciences

20h-index1.7kcitations80works0.52yr avg
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Research Topics

Social and Intergroup Psychology(18), Consumer Behavior in Brand Consumption and Identification(10), Psychology of Moral and Emotional Judgment(8), Cultural Differences and Values(7), Death Anxiety and Social Exclusion(5)

Publications80 total

It’s not MY job! Consumer entitlement and responses to self-service technologies
Journal of Services Marketing·2026
When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses
Psychological Science·2024· 1 cited
Out of sight, out of mind: When and how perceived vulnerability decreases foreseeability and responsibility for causing harm in the marketplace.
Journal of Experimental Psychology Applied·2023· 1 cited
Morality's role in the Black Sheep Effect: When and why ingroup members are judged more harshly than outgroup members for the same transgression
European Journal of Social Psychology·2023· 12 citedOpen Access
Responsibilization during uncontrollable events: understanding how consumers assign and accept responsibility for service employee welfare
Journal of Services Marketing·2023· 2 cited
Expressing Dual Concern in Criticism for Wrongdoing: The Persuasive Power of Criticizing with Care
Journal of Business Ethics·2023· 1 citedOpen Access
On the political right, the customer is always right: Political ideology, entitlement, and complaining
Journal of Consumer Psychology·2023· 10 citedOpen Access
Abstract LB022: A novel first-in-class USP19 inhibitor for the treatment of cancer-induced muscle atrophy
Cancer Research·2023· 2 cited
How believing in brand conspiracies shapes relationships with brands
Journal of Business Research·2023· 7 citedOpen Access
Heroization and ironic funneling effects.
Journal of Personality and Social Psychology·2023· 12 cited
The Challenges of Military Veterans in Their Transition to the Workplace: A Call for Integrating Basic and Applied Psychological Science
Perspectives on Psychological Science·2020· 45 cited
Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads
Journal of the Association for Consumer Research·2020· 23 cited
Racialization of <scp>peer‐to‐peer</scp> transactions: Inequality and barriers to legitimacy
Journal of Consumer Affairs·2020· 8 cited
Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands
HAL (Le Centre pour la Communication Scientifique Directe)·2020Open Access
Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands
Journal of Business Research·2020· 33 cited
Comparisons of patellar bone mineral density between individuals with and without patellofemoral pain
The Knee·2020· 4 cited
Special edition packaging and its negative effects on search and the shopping experience
The Journal of Marketing Theory and Practice·2020· 5 cited
Should government assistance cover pet food or potato chips? It depends who you ask
2020
The Changing Face of America: When Majority Group Consumers Prefer Vs. Are Threatened By Ethnic Diversity in Advertising
ACR North American Advances·2020
List of Contributors
Elsevier eBooks·2020
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Frequent Co-authors

Aaron C. Kay(17), Aaron C. Kay(4), Troy Campbell(4), Gavan J. Fitzsimons(4), Kristin Laurin(3), Tanya L. Chartrand(3), Richard P. Eibach(3), Shane Rountree(3), Jae Yun Kim(2), Melbourne F. Hovell(2), Ivan R. Harwood(2), Laura E. Granger(2), C.Richard Hofstetter(2), Robert M. Kaplan(2), Wendy L. Frankel(2), Robert Corringham(2), Jessica Wang‐Rodriguez(2), Simone Tang(2), C. O'Dowd(2), Stephanie G. Burton(2)