Sabancı Üniversitesi — Turkey
Business, Management and Accounting · Social Sciences
3h-index55citations11works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(3), Innovation and Knowledge Management(2), International Business and FDI(2), Wine Industry and Tourism(2)
Publications11 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
International Business Review·2014· 27 cited
Why csr contributes to brand preference: for the greater good, or for personal status?
2012
International Marketing Review·2011· 5 cited
Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research
Sabanci University·2011· 1 cited
The effect of CSR reputation on consumer preference and the role of individual and societal values
Sabanci University·2010
Clinical Genetics·2008
A contingency hierarchical generalized linear model for brand associations
Sabanci University·2008
Advances in international marketing·2008
Managing headquarters-subsidiary relationships in product rollouts: An Agency theory perspective
Sabanci University·2007
International Journal of Conflict Management·2006· 21 cited
Frequent Co-authors
Roger J. Calantone(6), Attila Yaprak(2), Cornelia Dröge(2), Rajeev Batra(2), Cenk Koçaş(1), Seyda Deligonul(1), S. Tamer Çavuşgil(1)