University of Hawaii System — United States
Business, Management and Accounting · Social Sciences
2h-index167citations2works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Market Behavior and Pricing(2), Consumer Retail Behavior Studies(1), Economic theories and models(1), Consumer Packaging Perceptions and Trends(1)
Publications2 total
Journal of Marketing·1975· 61 cited
Journal of Marketing·1975· 106 cited
Frequent Co-authors
J. Edward Russo(2), Gene Krieser(2)