Business, Management and Accounting · Social Sciences
1h-index231citations5works0.02yr avg
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Research Topics
Consumer Retail Behavior Studies(5), Customer Service Quality and Loyalty(3), Technology Adoption and User Behaviour(1), Consumer Market Behavior and Pricing(1)
Publications5 total
International Journal of Retail & Distribution Management·2016· 231 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2016Open Access
Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case
RePEc: Research Papers in Economics·2016
Moving towards an omni-channel strategy: process and challenges
HAL (Le Centre pour la Communication Scientifique Directe)·2015
How to combine bricks and clicks: The case of Direct Optic going omni-channel
RePEc: Research Papers in Economics·2014
Frequent Co-authors
Karine Picot-Coupey(5), Élodie Huré(5)