Seoul National University — South Korea
Decision Sciences · Social Sciences
16h-index2.0kcitations43works0.02yr avg
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Research Topics
Innovation Diffusion and Forecasting(10), Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(7), Consumer Market Behavior and Pricing(6), Digital Platforms and Economics(5)
Publications43 total
Journal of Business Research·2025
RNA Biology·2023· 2 citedOpen Access
Asia Pacific Journal of Marketing and Logistics·2023· 9 cited
Journal of Business Research·2023· 6 cited
Journal of Business Research·2023· 2 cited
The Plant Cell·2022· 12 citedOpen Access
Asian Business & Management·2022· 4 citedOpen Access
Journal of Biological Chemistry·2022· 8 citedOpen Access
Journal of Biological Chemistry·2021· 14 citedOpen Access
Journal of Business Research·2020· 11 cited
Nucleic Acids Research·2020· 13 citedOpen Access
Korean Journal of Sports Science·2019
Journal of Business Research·2019· 7 cited
Journal of Business Research·2019· 15 cited
The Journal of Cultural Policy·2019· 1 citedOpen Access
PLoS ONE·2019· 16 citedOpen Access
Journal of Global Fashion Marketing·2018· 5 cited
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Frequent Co-authors
Sangkee Rhee(9), Youseok Lee(7), Kyoung Cheon(4), Jisu Yi(3), Jiyun Kang(2), Seung‐Ki Sul(2), Woore Kim(2), Chongam Kim(2), Jeong‐Han Kim(2), Seon‐Woo Lee(2), Claus‐Peter Witte(2), V. Seenu Srinivasan(2), Jeongyun Lee(2), Chuanlan Liu(1), Hanool Choi(1), Jeho Lee(1), Seong‐Jun Yoon(1), Soo Young Park(1), Rohit Deshpandé(1), Amir Grinstein(1)