Jisu Yi

University of Seoul — South Korea

Social Sciences · Social Sciences

9h-index882citations33works10.22yr avg
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Research Topics

Digital Marketing and Social Media(11), Consumer Behavior in Brand Consumption and Identification(8), Technology Adoption and User Behaviour(5), Consumer Market Behavior and Pricing(4), Consumer Retail Behavior Studies(4)

Publications33 total

Marketing to one: how arousal potential and consumer knowledge influence solo attendance
Journal of Business Research·2025
Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse*
Journal of Channel and Retailing·2025Open Access
The Effects of Subscription-Based Retail Memberships: Changes in Consumer Purchases on Own vs. Competitor Platforms*
Journal of Channel and Retailing·2025Open Access
An analysis of the effect of COVID-19 on the usage of entertainment mobile applications
International Journal of Electronic Marketing and Retailing·2025
Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI
Journal of Retailing and Consumer Services·2024· 51 cited
Uncovering the quality factors driving the success of mobile payment apps
Journal of Retailing and Consumer Services·2023· 28 cited
THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
Global Fashion Management Conference·2023
Standing the test of time: What makes a book survive on the bestseller list?
Journal of Business Research·2023· 6 cited
Determinants of Online Food Delivery(OFD) Sales during COVID-19
GLOBAL BUSINESS & FINANCE REVIEW·2023· 5 citedOpen Access
An analysis of the effect of COVID-19 on the usage of entertainment mobile applications
International Journal of Electronic Marketing and Retailing·2023Open Access
Impact of Mobile Advertising on Advertising Media Usage Behavior
The Korean Academic Association of Business Administration·2022
Psychological determinants of non-attendees’ resistance toward performing arts
Journal of Business Research·2022· 4 cited
Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis
Internet Research·2021· 19 cited
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Internet Research·2021· 16 cited
The informational value of multi-attribute online consumer reviews: A text mining approach
Journal of Retailing and Consumer Services·2021· 78 cited
Deterrence Factors of Game Piracy: Focusing on a Comparison Between Illegal and Legal Users
Journal of Consumption Culture·2021Open Access
How do followers infer the motives behind an influencer's advertising disclosures?
Asia Pacific Journal of Marketing and Logistics·2020· 35 cited
Segmentation of Performing Arts Market: An Application of Latent Class Analysis and Decision Tree Analysis to Infrequent Attendees
Journal of Consumer Studies·2020· 2 cited
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Journal of Product & Brand Management·2020· 302 cited
잠재계층 분석과 의사결정나무 분석을 활용한 공연 예술 시장세분화 연구: 저빈도 관객을 중심으로
2020
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Frequent Co-authors

Yun Kyung Oh(8), Sang-Hoon Kim(8), Youseok Lee(6), Sung-Hee Jun(3), Sang‐Hoon Kim(3), Jong-Dae Kim(3), Joyo Ohm(3), Changsok Yoo(2), Jeongmin Lee(2), Dawon Kang(2), Wujin Chu(2), In-Young Lee(2), Seung Hwan Lee(2), Sang-Hoon Kim(2), Yuan Gao(1), Jung‐Min Kim(1), Haejoo Han(1), Sungsook Ahn(1), Jungmin Suh(1), Youseok Lee(1)