Dawon Kang

Psychology · Social Sciences

2h-index17citations3works0.02yr avg
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Research Topics

Color perception and design(2), Technology Adoption and User Behaviour(1), Consumer Behavior in Brand Consumption and Identification(1), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1)

Publications3 total

The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence
ASIA MARKETING JOURNAL·2019· 9 citedOpen Access
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
Asia Pacific Journal of Tourism Research·2018· 8 cited
1-C: Differential Preference Toward Aesthetic Design Elements of Airline Livery: an Examination of Design-Activity Congruency
ACR North American Advances·2017

Frequent Co-authors

Jeongmin Lee(2), Jisu Yi(2), Wujin Chu(2), Jihye Park(1), Youjae Yi(1)