Yanwen Wang

University of British Columbia HospitalCanada

Business, Management and Accounting · Social Sciences

12h-index905citations63works2.42yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Consumer Market Behavior and Pricing(8), Digital Marketing and Social Media(5), Technology Adoption and User Behaviour(4), Antenna Design and Analysis(4)

Publications63 total

Marketing Science·2022· 14 cited
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Frequent Co-authors

Michael Lewis(7), Baoqin Lin(4), Yiqun Han(4), Tong Zhu(4), Hong-Jun Ye(3), Xiangxin Han(3), Xiumin Jiang(3), Xi Chen(3), Yingruo Li(3), Jianxin Guo(3), Carla J. Berg(2), Avi Goldfarb(2), Vishal Singh(2), Chunhua Wu(2), Wenzhun Huang(2), Muxin Zhai(2), John Lynch(2), Chao Xu(2), Xiaojun Zhao(2), Hanbin Zhang(2)