Michael Lewis

Business, Management and Accounting · Social Sciences

24h-index3.1kcitations66works1.42yr avg
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Research Topics

Consumer Market Behavior and Pricing(21), Consumer Behavior in Brand Consumption and Identification(11), Sports Analytics and Performance(10), Consumer Retail Behavior Studies(9), Customer churn and segmentation(9)

Publications66 total

Customization and the Customer Journey
Journal of Marketing·2025
Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
Production and Operations Management·2024· 12 cited
Fan Lifetime Value
Business guides on the go·2024
Fandom Communities and Fan Identity
Business guides on the go·2024
Sponsorships and Fandom Transference
Business guides on the go·2024
Sports Analytics: Leagues, Teams, Players, and Fans
Business guides on the go·2024
Fandom Beyond Sports
Business guides on the go·2024· 1 cited
Fan Attitudes and Survey Research
Business guides on the go·2024
Fandom Equity
Business guides on the go·2024
Seeing the Value in Der Strewwelpeter
Proceedings of Student Research and Creative Inquiry Day·2021
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
Journal of Marketing·2021· 19 cited
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
SSRN Electronic Journal·2021Open Access
Meetings: in-person and online
Cambridge University Press eBooks·2020
Examining E-Cigarette Purchases and Cessation in a Consumer Panel of Smokers – CORRIGENDUM
The Journal of Smoking Cessation·2020Open Access
Season Ticket Buyer Value and Secondary Market Options
Marketing Science·2019· 12 cited
Examining Brand Strength of Political Candidates: a Performance Premium Approach
Customer Needs and Solutions·2019· 3 citedOpen Access
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
Marketing Science·2018· 37 cited
Examining E-Cigarette Purchases and Cessation in a Consumer Panel of Smokers
The Journal of Smoking Cessation·2018· 3 citedOpen Access
Team Faultline Measures: Rescaling the Weights of Diversity Attributes
D-Scholarship@Pitt (University of Pittsburgh)·2018Open Access
The Advertising Strategies of Early E-cigarette Brand Leaders in the United States
Tobacco Regulatory Science·2017· 24 citedOpen Access
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Frequent Co-authors

Carla J. Berg(7), Yanwen Wang(7), James Coady(4), Vishal Singh(4), Regine Haardörfer(4), Michael Windle(3), JoAndrea Hoegg(3), Zachary Cahn(3), Yeujun Yoon(2), Betelihem Getachew(2), David A. Schweidel(2), Yanwen Wang(2), Michael H. Long(1), Cheryl Boyd Zimmerman(1), Batia Laufer(1), Keiko Koda(1), Kate Parry(1), Roann Altman(1), William Grabe(1), Lynne Yang(1)