Jung‐Hua Chang

National Sun Yat-sen University — Taiwan

Business, Management and Accounting · Social Sciences

10h-index644citations25works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(5), Behavioral Health and Interventions(5), Customer Service Quality and Loyalty(3), Decision-Making and Behavioral Economics(3)

Publications25 total

From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases
Asia Pacific Journal of Marketing and Logistics·2025
Secret power of the product ecosystem: A network perspective from the case of Apple
Journal of Business Research·2025
Learning behaviors in an offline-to-online course: incentive strategy, course design and performance
Learning Environments Research·2025
From Claims to Commitment: The Impact of Counterfactual Advertising on Green Product Purchase
Academy of Management Proceedings·2025
R&D or Marketing? Exploring the Resource Allocation Strategy in High-Tech Industries
SSRN Electronic Journal·2025Open Access
Is “No.1” Best? Online Ranking, Start Rating, Review Volume and Purchase Intentions
SSRN Electronic Journal·2024Open Access
Let the sports endorser speak: Combination of endorser type, color, and copy
Journal of Business Research·2022· 8 cited
Triggering Creative Self‐Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace
The Journal of Creative Behavior·2019· 100 cited
Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention
Asia Pacific Management Review·2018· 26 citedOpen Access
Different levels of destination expectation: The effects of online advertising and electronic word-of-mouth
Telematics and Informatics·2018· 43 cited
Would you change your mind? An empirical study of social impact theory on Facebook
Telematics and Informatics·2017· 48 cited
The role of relationship on time and monetary compensation
Service Industries Journal·2017· 6 cited
Intrinsic or extrinsic motivations for hospitality employees’ creativity: The moderating role of organization-level regulatory focus
International Journal of Hospitality Management·2016· 121 cited
The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions
Computers in Human Behavior·2016· 134 cited
Relationship type, perceived trust, and ambiguity aversion
Marketing Letters·2016· 20 cited
Having champagne without celebration?
European Journal of Marketing·2014· 5 cited
Effects of temporal distance and related strategies on enhancing customer participation intention for hotel eco-friendly programs
International Journal of Hospitality Management·2014· 43 cited
People's Preference Patterns for Gains/Losses in Multiple Time Period Situations
Psychological Reports·2013
Which Is the Better Option? Quicker or Cheaper?
Psychology and Marketing·2012· 16 cited
Mechanism of customer value in restaurant consumption: Employee hospitality and entertainment cues as boundary conditions
International Journal of Hospitality Management·2012· 63 cited
page 1 of 2Next →

Frequent Co-authors

Shan-Huei Wang(7), Chih‐Ching Teng(4), Yu‐Qian Zhu(2), Hsin‐Hsien Liu(2), Chung‐Chau Chang(2), Ya‐Lan Chien(2), Shin-Shin Chang(2), Robert Benton(2), Hsi-Chan Weng(2), Chengming Hu(1), Yi‐Jung Li(1), Shufang Liu(1), Han-Ni Chou(1), Shin‐Shin Chang(1), Jyun-Yu Chen(1), Michael A. Brown(1), Jeremiah Hardman(1), Yeou‐Koung Tung(1), Jiashu Yang(1), Carlton L. Smith(1)