Hsin‐Hsien Liu

National University of Kaohsiung — Taiwan

Decision Sciences · Social Sciences

17h-index691citations42works1.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(20), Consumer Market Behavior and Pricing(13), Behavioral Health and Interventions(11), Consumer Behavior in Brand Consumption and Identification(10), Economic and Environmental Valuation(6)

Publications42 total

Toward Safer Work Zones: Predictive Model of Construction Risk of Work Zone on Taiwan's Freeways
2025
The Impact of Regulatory Focus on the Inaction Inertia Effect
Psychology and Marketing·2025· 2 citedOpen Access
Inaction inertia in online shopping: impact of promotional formats and sequence
Journal of Consumer Marketing·2024· 1 cited
The Impact of Promotional Attractiveness Differences on Inaction Inertia in Online Shopping
2023
Analysis of Environmental Factors on Intersection Accidents
Sustainability·2022· 9 citedOpen Access
The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting
Journal of Behavioral Decision Making·2022· 7 cited
Attribute specification effect on hedonic and utilitarian options
Australian Journal of Management·2021
Effects of quantity promotional frames on inaction inertia
Asia Pacific Journal of Marketing and Logistics·2021· 4 cited
The effects of pricing strategy on upgrade intentions
Marketing Intelligence & Planning·2021· 9 cited
Payment formats and hedonic consumption
Psychology and Marketing·2020· 35 cited
Effects of comparability of promotions on inaction inertia
Marketing Intelligence & Planning·2020· 6 cited
The Travel Time Prediction by Machine Learning Methods with Traffic Data in Chiayi City, Taiwan
2019· 2 cited
Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention
Asia Pacific Management Review·2018· 26 citedOpen Access
The effects of promotional package frames and price strategies on inaction inertia
Psychology and Marketing·2018· 24 cited
The impact of different product formats on inaction inertia
The Journal of Social Psychology·2018· 15 cited
Promotional formats and inaction inertia
Journal of Economic Psychology·2018· 21 cited
Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach
Psychology and Marketing·2017· 31 citedOpen Access
Relationship type, perceived trust, and ambiguity aversion
Marketing Letters·2016· 20 cited
Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions
The Journal of Marketing Theory and Practice·2016· 10 cited
CEO succession in family firms: Stewardship perspective in the pre-succession context
Journal of Business Research·2016· 53 cited
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Frequent Co-authors

Hsuan‐Yi Chou(15), Yi-Min Chen(5), Da-Jie Lin(3), Ming-Shan Yeh(2), Yu-Ting Ni(2), Chung‐Chau Chang(2), Jung‐Hua Chang(2), Yu-Yeh Chiu(2), Wen‐Tsann Yang(2), Ying‐Feng Kuo(2), 劉信賢(2), Andrew M. Colman(1), Yung‐Kai Yang(1), Weihua Chen(1), Chien-Ming Tseng(1), Li-Yung Tseng(1), Min-Chi Lee(1), M.-F. Wu(1), Yu-Siang Liu(1), Huei-Ting Huang(1)