Ying‐Feng Kuo

National University of Kaohsiung — Taiwan

Decision Sciences · Social Sciences

17h-index4.1kcitations48works3.52yr avg
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Research Topics

Technology Adoption and User Behaviour(20), Digital Marketing and Social Media(13), Customer Service Quality and Loyalty(11), FinTech, Crowdfunding, Digital Finance(6), Consumer Market Behavior and Pricing(5)

Publications48 total

How Visual Design Influences the Continuous Use of AI Chatbots: The Role of Cute Appearance and Rich Facial Expressions
Communications in computer and information science·2025
Trust and acceptance of AI caregiving robots: The role of ethics and self-efficacy
Computers in Human Behavior Artificial Humans·2024· 13 citedOpen Access
Effects of price discount framing on consumers' online purchase intentions
2024
Inaction inertia in online shopping: impact of promotional formats and sequence
Journal of Consumer Marketing·2024· 1 cited
The Impact of Promotional Attractiveness Differences on Inaction Inertia in Online Shopping
2023
The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study
Journal of Retailing and Consumer Services·2023· 24 cited
The inaction inertia effect of different sellers on the same online shopping platform
2022· 1 cited
The effects of the time intervals and promotional sources on the inaction inertia of online shopping
2021· 2 cited
The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
Journal of Retailing and Consumer Services·2021· 35 cited
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
Internet Research·2021· 12 cited
Social Commerce Research
2020· 3 cited
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market
Internet Research·2020· 14 cited
Why Do People Back Crowdfunding Projects?
Communications in computer and information science·2019· 2 cited
Anchoring Effects on Backers' Pledges in Crowdfunding
2018
Which Enterprise Sticon Design of LINE will Have More Advertising Effectiveness? A Model Development
2014
Understanding the Drivers of Sponsors' Intentions in Online Crowdfunding
2014· 10 cited
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions
2014· 1 cited
The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions
2014· 5 cited
Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities
International Journal of Information Management·2013· 305 cited
Effects of inertia and satisfaction in female online shoppers on repeat‐purchase intention
Managing Service Quality·2013· 152 cited
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Frequent Co-authors

Wei‐Jaw Deng(7), Chi-Ming Wu(5), Chi-Ming Chung(5), Jian-Ren Hou(4), Timothy K. Shih(4), Tso-Hao Shen(4), Cathy S. Lin(3), Wei-Chuan Lin(3), Ling-Hsiu Chen(2), Ling-Show Chen(2), Li-Te Liu(2), Fei-Lung Chen(2), Chung-Hsien Wu(2), Cecilia Temponi(2), H. W. Corley(2), Hsin‐Hsien Liu(2), 施國琛(2), Shieh-Neng Yen(1), Lien-Hui Feng(1), Pang-Cheng Chen(1)