National University of Singapore — Singapore
Business, Management and Accounting · Social Sciences
5h-index218citations7works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Technology Adoption and User Behaviour(1), Media Studies and Communication(1), Decision-Making and Behavioral Economics(1), Supply Chain and Inventory Management(1)
Publications7 total
Marketing Letters·2009· 21 cited
Journal of Marketing Communications·2007· 66 cited
Journal of Consumer Marketing·2004· 83 cited
A Structural Model of Market Orientation Effects on Entrepreneurial Values and Performance of SMEs
2002
International Marketing Review·1999· 29 cited
Public Relations Review·1996· 15 cited
Predicting Innovation Adoption: a Choice-Based Approach
ACR Asia-Pacific Advances·1994· 4 cited
Frequent Co-authors
Seow Hwang Chua(1), Khai‐Ling Tan(1), Wai Yie Leong(1), Wei Shi Lim(1), Chow‐Hou Wee(1), Kim-Ling Chew(1), Khai Sheang Lee(1), Kwon Jung(1)