International School of Management — Germany
Business, Management and Accounting · Social Sciences
1h-index2citations3works0.72yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Corporate Identity and Reputation(2), Corporate Social Responsibility Reporting(1), Ethics in Business and Education(1), Cultural Industries and Urban Development(1)
Publications3 total
Journal of Brand Management·2025Open Access
Journal of Brand Management·2025· 2 citedOpen Access
I want to break free:Brand purpose as an emergent property
University of Twente Research Information·2025
Frequent Co-authors
Yasin Sahhar(2), Christoph Moss(2), Jörg Henseler(2), Yasin; id_orcid 0000-0003-3569-2193 Sahhar(1), Janina M.; id_orcid 0000-0001-5525-4209 Schaumann(1), Jörg; id_orcid 0000-0002-9736-3048 Henseler(1)