Thomas C. O’Guinn

Business, Management and Accounting · Social Sciences

25h-index9.9kcitations56works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(23), Digital Marketing and Social Media(10), Consumer Retail Behavior Studies(9), Media, Gender, and Advertising(7), Cultural Industries and Urban Development(3)

Publications56 total

Toward a Sociological Model of Brands
Psychology Press eBooks·2023· 4 cited
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing·2020· 408 cited
A Sociological Critique and Reformulation of Brands
2019· 7 cited
The effects of scarcity on consumer decision journeys
Journal of the Academy of Marketing Science·2018· 339 cited
Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising
Journal of Macromarketing·2017· 6 cited
The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood
ACR North American Advances·2016· 1 cited
Turning to Space: Social Density, Social Class, and the Value of Things in Stores
Journal of Consumer Research·2015· 117 cited
Bricks and mortar: offline shopping in online America
Consumption Markets & Culture·2015· 4 cited
Compulsive Buying
2015
“Owning Community: Social Class and Consumption in a New Urban Neighborhood”
ACR North American Advances·2015
Advertising: Effects
Elsevier eBooks·2015
Magic and religion in consumption practices
Sage eBooks·2014
When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
International Journal of Research in Marketing·2013· 45 cited
Working-Class Cast
The Annals of the American Academy of Political and Social Science·2012· 8 cited
Advertising and promotions an integrated brand approach
2012· 17 cited
Touching Greatness:
The New Press eBooks·2011
Print advertising: White space
Journal of Business Research·2011· 41 cited
Product Placement Effects Over Time: the Effects of Brand and Design Attributes in a Dynamic On-Line Choice Task
ACR North American Advances·2010· 1 cited
The Dual Effects of Product Placement on Consumer Choice
SSRN Electronic Journal·2009Open Access
Advertising and integrated brand promotion
Cengage Learning eBooks·2009· 225 cited
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Frequent Co-authors

Ronald J. Faber(16), Richard J. Semenik(5), Albert M. Muñiz(4), L. J. Shrum(4), Chris T. Allen(3), John W. Pracejus(3), G. Douglas Olsen(3), Ahreum Maeng(3), Timothy P. Meyer(3), Giovanna Imperia(3), Erika L. Paulson(3), Russell W. Belk(2), Elizabeth A. MacAdams(2), David A. Schweidel(2), Vanitha Swaminathan(1), Alina Sorescu(1), Jan‐Benedict E.M. Steenkamp(1), Bernd H. Schmitt(1), Rebecca W. Hamilton(1), Debora V. Thompson(1)