University of Utah — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Management and Marketing Education(4), Marketing and Advertising Strategies(4), Digital Marketing and Social Media(2), Environmental Sustainability in Business(2)
Publications27 total
Frequent Co-authors
Thomas C. O’Guinn(5), Russell W. Belk(5), John J. Painter(4), Chris T. Allen(3), William L. Moore(2), Gary J. Bamossy(2), Agnieszka Bielinska‐Kwapisz(2), Frank Brown(2), Debra L. Scammon(2), Angeline G. Close(1), Nan Zhou(1), L. J. Shrum(1), Ronald J. Faber(1), Hans Rüdiger Kaufmann(1), Alan G. Sawyer(1), Alan R. Andreasen(1), Dong Tao(1), Clifford E. Young(1), L. J. Shrum(1), Maria C. Schaeffer(1)