Universidad del Noreste — Mexico
Business, Management and Accounting · Social Sciences
3h-index144citations9works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Behavioral Health and Interventions(2), Emotions and Moral Behavior(2), Customer Service Quality and Loyalty(1), Decision-Making and Behavioral Economics(1)
Publications9 total
SSRN Electronic Journal·2020Open Access
Decisions to Reject Lead to Loss-Insensitivity
ACR North American Advances·2019
Journal of the Association for Consumer Research·2018· 6 cited
10-G: Consumer Reasoning Reduces Post-Choice Satisfaction While Increasing Commitment
ACR North American Advances·2017
Reason-Product (In)Compatibility: Cognition and Affect in Consumer Reasoning
ACR North American Advances·2017
Revealing and Erasing Consumers' Preference For Their Values and Identities
ACR North American Advances·2015
Get Excited to Pay More! the Role of Arousal in Reference Price Selection
ACR North American Advances·2014
Applied Animal Behaviour Science·1994· 14 cited
Frequent Co-authors
Uzma Khan(3), Itamar Simonson(3), William W. Ruehl(2), David S. Bruyette(2), Carl W. Cotman(1), Elizabeth Head(1), Norton W. Milgram(1), B. Cummings(1), Michal Maimaran(1), Jonathan Levav(1)