Michal Maimaran

Kellogg's (Canada) — Canada

Business, Management and Accounting · Social Sciences

8h-index390citations35works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Decision-Making and Behavioral Economics(7), Obesity, Physical Activity, Diet(6), Behavioral Health and Interventions(4), Color perception and design(4)

Publications35 total

Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Journal of Marketing Research·2024· 1 cited
Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward
Journal of the Association for Consumer Research·2023· 1 cited
Is there a “price that’s right” for at-home COVID tests?
PLoS ONE·2023· 2 citedOpen Access
Children’s Variety Seeking in Food Choices
Journal of the Association for Consumer Research·2020· 18 cited
Look Good and Work Hard? Only If You Are a Man Or in Preschool
ACR North American Advances·2020
Variety‐Seeking and Perceived Expertise
Journal of Consumer Psychology·2019· 35 cited
The effect of limited availability on children’s consumption, engagement, and choice behavior
Judgment and Decision Making·2019· 14 citedOpen Access
Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food
ACR North American Advances·2019
Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Journal of the Association for Consumer Research·2018· 4 cited
The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making
Journal of the Association for Consumer Research·2018· 6 cited
Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices
Customer Needs and Solutions·2017· 18 cited
To increase engagement, offer less: The effect of assortment size on children’s engagement
Judgment and Decision Making·2017· 6 citedOpen Access
Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
SSRN Electronic Journal·2017· 2 citedOpen Access
Assortment Variety and Perceived Expertise
ACR North American Advances·2017· 1 cited
1 The Effect of Visual Minority on Children’s Choice Behavior
2016
The Visual Minority Effect on Children's Choice Behavior
ACR North American Advances·2015
If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food
Journal of Consumer Research·2014· 121 cited
If It’S Useful and You Know It, Do You Eat? Preschoolers Refrain From Instrumental Food
2014
If It's Healthy And You Know, Do you Eat? Health Prompts Reduce Preschoolers' Consumption
PsycEXTRA Dataset·2013
Les routes multiples d'auto-expression <i>versus</i> d'inter-expression dans le choix du consommateur
Recherche et Applications en Marketing (French Edition)·2012
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Frequent Co-authors

Itamar Simonson(7), Ayelet Fishbach(4), Aner Sela(3), Yuval Salant(3), Szu‐chi Huang(3), S. Christian Wheeler(2), Margaret Echelbarger(2), Paulo Albuquerque(2), Merrie Brucks(2), Margaret C. Campbell(2), Kara Chan(2), Anna R. McAlister(2), Sophie Nicklaus(2), Thomas Krämer(2), Uzma Khan(2), Daniella Kupor(2), Ravi Dhar(2), Liat Hadar(1), Siân Morgan(1), Susan A. Gelman(1)