Inwoo Nam

Chung-Ang University — South Korea

Decision Sciences · Social Sciences

8h-index251citations24works0.02yr avg
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Research Topics

Technology Adoption and User Behaviour(6), Digital Marketing and Social Media(5), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(4), Healthcare Policy and Management(3)

Publications24 total

Rethinking Picky Shoppers and Store Reputation: Effective Online Service Recovery Strategies for Products with Minor Defects
Journal of theoretical and applied electronic commerce research·2025Open Access
The Impact of the Company Intention to Develop Green Products on Consumer Purchase Intention: The Moderated Mediation Effect of the Variety of Product Lines, the Similarity of Brand Extension
Journal of Marketing Management Research·2024
Rethinking Picky Shoppers and Store Reputation: Effective Online Service Recovery Strategies for Products with Minor Defects
SSRN Electronic Journal·2024Open Access
Moderating Effect of Probabilistic Distance on the Numerosity Effect and Unitosity Effect and the Moderating Effect of Unit Familiarity
Productivity Review·2023
A Case Study on Ambidextrous Innovation of a Pharmaceutical Company though Firm’s Dynamic Capability
Korea Business Review·2022
Factors Affecting Zero-Waste Behaviours of College Students
International Journal of Environmental Research and Public Health·2022· 14 citedOpen Access
Factors affecting zero-waste behaviors: Focusing on the health effects of microplastics
2022· 1 citedOpen Access
Private Partner’s Evaluation on the Performance of Co-production - A Qualitative Study on Korea’s Motae Funds as a Co-production between a Government and Private Venture capitalists
Korea Business Review·2021
Research on Moderating Effects of Social Distance and Unit Familiarity on the Numerosity Effect and Unitosity Effect on the Customers’ Product Size Perception in the Cross Border E-Commerce
International Business Journal·2020
Effect of Social Norm on Consumer Demand: Multiple Constraint Approach
ASIA MARKETING JOURNAL·2020· 3 citedOpen Access
Effect of Social Norm on Consumer Demand: Multiple Constraint Approach
ASIA MARKETING JOURNAL·2020· 1 citedOpen Access
A Dynamic Panel Data Analysis on the Corporate Social Responsibility (CSR) Activities Mitigating the Negative Impact of Customer Complaining Behavior on a Firm’s Performance
Korea Business Review·2018
A Comparative Study on Antecedents to the Customer Satisfaction with Cross-Border E-commerce in Korea and China
ASIA MARKETING JOURNAL·2016· 7 citedOpen Access
A Comparative Study on Antecedents to the Customer Satisfaction with Cross-Border E-commerce in Korea and China
ASIA MARKETING JOURNAL·2016Open Access
Reaching Rural Patients through Otolaryngology Visiting Consultant Clinics
Otolaryngology·2014· 19 cited
Trends in Medical Oncology Outreach Clinics in Rural Areas
Journal of Oncology Practice·2014· 27 cited
Sequential Decisions for Location and Service Intensity by Professional Service Firms with Geographically Dispersed Clients
유통연구·2013
지역적으로 분산되어 있는 소비자들을 대상으로 한 전문 서비스 회사의 지역 선정과 서비스 강도 결정에 대한 연구
Journal of Channel and Retailing·2013Open Access
The Influence of Visiting Consultant Clinics on Measures of Access to Cancer Care: Evidence from the State of Iowa
Health Services Research·2013· 21 cited
A Comparative Study on the Antecedents of the Piracy of Digital Copyrights between Korea and Singapore
마케팅관리연구·2012
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Frequent Co-authors

Thomas S. Gruca(4), Roger Tracy(4), Roger Marshall(2), Eun-Hi Choi(2), Hyunjin Lee(2), Mi‐Jung Kang(2), Hui-Kyeong Moon(2), Ji-Won Sung(2), Jae-Yun Eu(2), Hae-Bin Lee(2), Sungjee Choi(2), Jaehwan Kim(2), Yiran Lin(2), Xiaolian Cheng(2), Edwin Rajah(1), Tzung‐Cheng Huan(1), Yingzi Xu(1), Ofir Turel(1), Alexander Serenko(1), Brian Detlor(1)