Roger Marshall

Business, Management and Accounting · Social Sciences

29h-index3.3kcitations130works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(35), Customer Service Quality and Loyalty(21), Digital Marketing and Social Media(17), Consumer Retail Behavior Studies(13), Consumer Market Behavior and Pricing(12)

Publications130 total

Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors
2023· 2 cited
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects
Psychology and Marketing·2022· 15 citedOpen Access
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
Journal of Travel Research·2021· 68 citedOpen Access
Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options
Australasian Marketing Journal (AMJ)·2020· 4 cited
The influence of preciseness of price information on the travel option choice
Tourism Management·2020· 41 cited
A LoST extension to return complete and similar location info
2019
Editorial, Issue 4 2018
Australasian Marketing Journal (AMJ)·2018
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Industrial Marketing Management·2018· 107 cited
Conceptualising Engagement in a Consumer-to-Consumer Context
Australasian Marketing Journal (AMJ)·2018· 36 cited
Editorial
Australasian Marketing Journal (AMJ)·2018Open Access
BE TRUE TO YOURSELF OR TRY HARD TO PLEASE OTHERS: PREVENTING CONSPICUOUS CONSUMPTION
Global Fashion Management Conference·2018
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries
Journal of Business Research·2018· 94 cited
Editorial
Australasian Marketing Journal (AMJ)·2018
The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect
Journal of Retailing·2018· 33 citedOpen Access
THE INFLUENCE OF TWO FUNDAMENTAL FACTORS ON CONSPICUOUS LUXURY CONSUMPTION
Global Fashion Management Conference·2017
Introduction to the Special Issue on Sustainability
Australasian Marketing Journal (AMJ)·2017· 5 cited
Engagement – Experiencing Magic in the C2c Online Auction
ACR Latin American Advances·2017· 1 cited
Editorial
Australasian Marketing Journal (AMJ)·2016
Decisions about Decisions: Leveraging the Internet to Distribute Influence in Organisational Buying Centres
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2016
“Who matters most?”: Clinician perspectives of influence and recommendation on home dialysis uptake
Nephrology·2016· 17 cited
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Frequent Co-authors

Woonbong Na(11), Jungkeun Kim(7), Piyush Sharma(6), Bharadhwaj Sivakumaran(5), Youngseok Son(5), Arch G. Woodside(4), Mark T. Spence(3), Peter Alan Reday(3), Tom DeWitt(2), Doan Nguyen(2), Shih-Yun Hsu(2), Woon Bong Na(2), Eathar Abdul-Ghani(2), Kenneth F. Hyde(2), Drew Franklin(2), Yingzi Xu(2), Inwoo Nam(2), Jae‐Eun Kim(2), Kevin Lane Keller(1), Bo Edvardsson(1)