Auckland University of Technology — New Zealand
Social Sciences · Social Sciences
4h-index194citations10works0.02yr avg
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Research Topics
Digital Marketing and Social Media(4), FinTech, Crowdfunding, Digital Finance(3), Privacy, Security, and Data Protection(2), Service and Product Innovation(2), Consumer Market Behavior and Pricing(2)
Publications10 total
European Journal of Marketing·2022· 11 cited
2022
Springer proceedings in business and economics·2020· 1 cited
Australasian Marketing Journal (AMJ)·2018· 36 cited
Engagement – Experiencing Magic in the C2c Online Auction
ACR Latin American Advances·2017· 1 cited
Tuwhera (Auckland University of Technology)·2016Open Access
Consumer Engagement As a Motivational Construct: Evidence From Consumption Experiences in an Online Auction
ACR Latin American Advances·2014
Consumer Engagement Or Customer Engagement? Two Competing Views on a Phenomenon
ACR Asia-Pacific Advances·2012· 6 cited
Journal of Business Research·2010· 136 cited
AUT Scholarly Commons·2009· 3 citedOpen Access
Frequent Co-authors
Kenneth F. Hyde(6), Roger Marshall(5), Jungkeun Kim(1), Junbum Kwon(1), Yuanyuan Cui(1)